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Parfums de Marly Fragrance Selected for Willy Chavarria Show at New York Fashion Week

Haltane is the signature scent for product promotions and models.

Luxury fragrance brand Parfums de Marly exclusively partnered with fashion designer Willy Chavarria to provide the official scent for his AW24 presentation at the Greenpoint Terminal Warehouse on Feb. 9. The designer tested the full Parfums de Marly fragrance collection and selected Haltane as the signature scent for the show.   Everything from the runway to the show notes was scented, including having each model spritzed with the woody scent ahead of hitting the catwalk.    Haltane, a blend...

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